Podcasts · Cocktales with Kiki
From Intern to CEO: LaToya Shambo on Building a Creator Empire
· 1 h 29 min · Episode 483
Episode From Intern to CEO: LaToya Shambo on Building a Creator Empire
This week on CockTales: Dirty Discussions, Kiki and Medinah sit down with LaToya Shambo, founder and CEO of Black Girl Digital and creator of Creator Palooza. From building a platform that celebrates Black creators to negotiating million-dollar brand deals, LaToya breaks down what it really takes to build influence into a real business. The conversation dives into entrepreneurship, imposter syndrome, and the realities of the creator economy—plus how to determine your value and confidently negotiate what you’re worth. LaToya shares the lessons she learned from working in advertising and media before launching her own company and explains why learning on someone else’s dime can be one of the smartest moves future entrepreneurs make. They also talk about growth, letting go of old situations, the importance of forgiveness, and why knowing your value—whether in business, relationships, or life—is a practice. If you’ve ever wondered how creators turn content into careers, this episode is packed with insight, honesty, and real talk. Follow Our Guest @latoyashambo @blackgirldigital SPONSORED OFFERS FOR OUR LISTENERS For all promo codes and links for promotions in the episode and other current offers, follow this link: https://linktr.ee/cocktalesads SOAKING WET Visit soakingwet.com and use code COCKTALES for 10% off SUPER.COM Try out Super.com/credit right now to see how Super+ can help you boost your credit score. Contact Us! Advice: advice@cocktalespod.com Cocktales: cocktales@cocktalespod.com Weird Sex: weirdsex@cocktalespod.com Show Sponsorship: sales@cocktalespod.com General Inquiries info@cocktalespod.com Join Patreon! www.patreon.com/cocktales Get Your Merch & Order Your Card Game Purchase Merch And Card Game at www.imcurioustoknow.com Get Klassy Baste! Learn to Cook with Kiki www.klassybaste.com Join Kiki's Book Club www.patreon.com/kikisaidso Travel With Medinah! https://linktr.ee/MedinahMonroe DONATE TO MEALS ON WHEELS ATLANTA- https://www.mowatl.org/donations Become a supporter of this podcast: https://www.spreaker.com/podcast/cocktales-with-kiki--2818687/support. CONNECT WITH US Follow the host and join the conversation after the episode: Kiki Said So (Kiara Walker) Instagram: @kikisaidso TikTok: @kikisaidso Cocktales With Kiki Instagram:@cocktalespodcast TikTok: @cocktalespodcast Want to be a guest on Cocktales? We are always looking for interesting guests, experts, and storytellers to join the show. If you would like to be considered, please fill out our guest submission form here: Guest Interest Form
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Transcript
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