Building Demand Before You Launch: The Barefaced Story with Jordan Harper
· 50 min · Episode 1707 · Explicit
Episode Building Demand Before You Launch: The Barefaced Story with Jordan Harper
Are you growing your business based on what your customers actually want? In this episode, I'm joined by Jordan Harper, nurse practitioner and founder of Barefaced, who turned her skincare expertise into a thriving brand by keeping things simple. Jordan shares how listening to customers, educating her community, and building trust before launch helped her launch Barefaced without capital investors. We also talk about staying focused, creating more value without constantly adding products, and balancing business growth with motherhood. Get ready to rethink how you grow your business, build customer trust, and turn real problems into opportunities.
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HIGHLIGHTS
00:00 Meet Jordan Harper, CEO and founder of Barefaced.
04:00 Why solving a problem can help you build the right network.
06:30 How can social media help you connect with your ideal customers?
10:15 What Jordan learned about the beauty industry's endless cycle of new products.
13:30 How to fund a business without capital investors and reduce risk before launch.
21:45 Why saying no to good opportunities can help your brand grow stronger.
24:15 How do you stay focused when you're excited about a million different business ideas?
28:00 How to grow customer value without constantly adding more products.
30:00 Tips to find new ways to serve the customers you already have.
36:00 Why prevention is always better than correction when it comes to your skin.
40:00 Which skincare products should you prioritize for your routine?
46:00 How motherhood helped Jordan focus on what matters and learn to delegate.
51:00 The self-talk that helps you move through overwhelm and trust yourself.
RESOURCES
Shop Barefaced for simple, science-backed skincare products to help you build an effective routine HERE!
Explore Barefaced RX for personalized, prescription skincare treatments tailored to your skin concerns HERE!
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FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Jordan Harper: @jordanharper_np
Follow Barefaced: @barefaced
Links in the notes 8
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