Learn · TED

Talk8 min

What can we learn from shortcuts?

Tom Hulme · TED

Watch At TED

About

How do you build a product people really want? Allow consumers to be a part of the process. "Empathy for what your customers want is probably the biggest leading indicator of business success," says designer Tom Hulme. In this short talk, Hulme lays out three insightful examples of the intersection of design and user experience, where people have developed their own desire paths out of necessity. Once you know how to spot them, you'll start noticing them everywhere.

The talk

  1. What can we learn from shortcuts? 8 min · TED's player

Credits and licence

Institution
TED
Department
TED2016
Speaker
Tom Hulme
Year
2016
Level
For everyone
Language
English
Subjects
Earth and environment, Astronomy and space, Society and politics, Art, architecture and design
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed