Learn · TED

Talk11 min

Design for people, not awards

Timothy Prestero · TED

Watch At TED

About

Timothy Prestero thought he'd designed the perfect incubator for newborns in the developing world -- he even won awards for it. But he and his team learned a hard lesson when their incubator completely failed to catch on. Hear his hard-earned manifesto on the importance of designing for real-world use, not accolades.

The talk

  1. Design for people, not awards 11 min · TED's player

Credits and licence

Institution
TED
Department
TEDxBoston 2012
Speaker
Timothy Prestero
Year
2012
Level
For everyone
Language
English
Subjects
Medicine and health, Art, architecture and design
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed