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Talk18 min

Why nations should pursue soft power

Shashi Tharoor · TED

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About

India is fast becoming a superpower, says Shashi Tharoor -- not just through trade and politics, but through "soft" power, its ability to share its culture with the world through food, music, technology, Bollywood. He argues that in the long run it's not the size of the army that matters as much as a country's ability to influence the world's hearts and minds.

The talk

  1. Why nations should pursue soft power 18 min · TED's player

Credits and licence

Institution
TED
Department
TEDIndia 2009
Speaker
Shashi Tharoor
Year
2009
Level
For everyone
Language
English
Subjects
Business and management, Society and politics, Literature and writing
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed