Learn · TED

Talk13 min

Sweat the small stuff

Rory Sutherland · TED

Watch At TED

About

It may seem that big problems require big solutions, but ad man Rory Sutherland says many flashy, expensive fixes are just obscuring better, simpler answers. To illustrate, he uses behavioral economics and hilarious examples.

The talk

  1. Sweat the small stuff 13 min · TED's player

Credits and licence

Institution
TED
Department
TEDSalon London 2010
Speaker
Rory Sutherland
Year
2010
Level
For everyone
Language
English
Subjects
Engineering, Economics, Society and politics, Art, architecture and design
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed