Learn · TED

Talk13 min

The secret language of letter design

Martina Flor · TED

Watch At TED

About

Look at the letters around you: on street signs, stores, restaurant menus, the covers of books. Whether you realize it or not, the letters are speaking to you, telling you something beyond the literal text -- that whatever they represent is modern or finely crafted or fantastical or zany. Learn to decode this secret language with lettering designer Martina Flor as she explains how altering the shapes, colors and textures of letters changes how we perceive them. (In Spanish with English subtitles)

The talk

  1. The secret language of letter design 13 min · TED's player

Credits and licence

Institution
TED
Department
TEDxRiodelaPlata
Speaker
Martina Flor
Year
2016
Level
For everyone
Language
English
Subjects
Society and politics, Art, architecture and design
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed