About
Which sounds more urgent: "global warming" or "pollution blanket overheating planet"? In this actionable talk, communications strategist John Marshall explains why we need to rethink how we talk about climate change -- and offers small but mighty language adjustments to get people to more intuitively understand and care about this existential threat.
The talk
Credits and licence
- Institution
- TED
- Department
- Countdown
- Speaker
- John Marshall
- Year
- 2021
- Level
- For everyone
- Language
- English
- Subjects
- Earth and environment, Society and politics, Languages and linguistics
- Source
- TED
- Licence
- CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
- Attribution
- TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
- Who can watch
- TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed
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