Learn · TED

Talk5 min

How can you change someone's mind?

Hugo Mercier · TED

Watch At TED

About

Why do arguments change people's minds in some cases and backfire in others? Hugo Mercier explains how arguments are more convincing when they rest on a good knowledge of the audience, taking into account what the audience believes, who they trust, and what they value. [TED-Ed Animation by TED-Ed]

The talk

  1. How can you change someone's mind? 5 min · TED's player

Credits and licence

Institution
TED
Department
TED-Ed
Speaker
Hugo Mercier
Year
2018
Level
For everyone
Language
English
Subjects
Society and politics
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed