Learn · TED

Talk13 min

How to motivate people to do good for others

Erez Yoeli · TED

Watch At TED

About

How can we get people to do more good: to go to the polls, give to charity, conserve resources or just generally act better towards others? MIT research scientist Erez Yoeli shares a simple checklist for harnessing the power of reputations -- or our collective desire to be seen as generous and kind instead of selfish -- to motivate people to act in the interest of others. Learn more about how small changes to your approach to getting people to do good could yield surprising results.

The talk

  1. How to motivate people to do good for others 13 min · TED's player

Credits and licence

Institution
TED
Department
TEDxCambridge
Speaker
Erez Yoeli
Year
2018
Level
For everyone
Language
English
Subjects
Philosophy
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed