About
Bryan Kramer believes that social media is so popular because it allows us to control our personal brand: aligning the perceptions others have of us with our perception of ourselves. Concluding with a live Twitter experiment to test the true reach that sharing can have, he makes a case for the use of social media, and -- in the process -- illuminates the reason over 700 million photos and videos are processed on Snapchat every day.
The talk
Credits and licence
- Institution
- TED
- Department
- TED@IBM
- Speaker
- Bryan Kramer
- Year
- 2014
- Level
- For everyone
- Language
- English
- Source
- TED
- Licence
- CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
- Attribution
- TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
- Who can watch
- TED gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed