Learn · TED

Talk12 min

How to engineer a viral music video

Adam Sadowsky · TED

Watch At TED

About

The band OK Go dreamed up the idea of a massive Rube Goldberg machine for their next music video -- and Adam Sadowsky's team was charged with building it. He tells the story of the effort and engineering behind their labyrinthine creation that quickly became the YouTube sensation "This Too Shall Pass."

The talk

  1. How to engineer a viral music video 12 min · TED's player

Credits and licence

Institution
TED
Department
TEDxUSC
Speaker
Adam Sadowsky
Year
2010
Level
For everyone
Language
English
Subjects
Physics, Engineering, Music
Source
TED
Licence
CC BY-NC-ND 4.0, as TED states it. Non-commercial use only, and no changed versions. TED's terms
Attribution
TED Talks are licensed by TED under Creative Commons BY-NC-ND 4.0 International and are shown here in TED's own player, as TED's usage policy asks.
Who can watch
TED gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed