Learn · Gresham College

Talk

If at first you don’t succeed, then what?

Professor Helga Drummond · Gresham College

Watch At Gresham College

About

One of the most important decisions we may ever need to make is whether to continue investing time and money in a decision that is not turning out as expected. This lecture explores what drives us to persist despite poor odds and how, as a result, we can end up 'throwing good money after bad'. Helga Drummond is Professor of Decision Sciences at the University of Liverpool Management School. Her latest book, How to be a Successful Entrepreneur, is published by Kogan Page.

The talk

  1. If at first you don’t succeed, then what? 2009-11-18 · YouTube

Credits and licence

Institution
Gresham College
Speaker
Professor Helga Drummond
Year
2009
Level
For everyone
Language
English
Subjects
Business and management, Philosophy
Source
Gresham College
Licence
Educational use (Gresham College's terms), as Gresham College states it. Gresham College's terms
Attribution
Gresham College states: "We positively encourage the use of the Gresham College lecture transcripts, audio and video files for educational purposes. However, we do not allow use of Gresham College materials for commercial, personal or institutional gain."
Who can watch
Gresham College gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed