Learn · Gresham College

Talk

Green Revolution or Green Wash? Cutting through the corporate spin

Brendan May · Gresham College

Watch At Gresham College

About

Barely a day passes without a major company or brand unveiling some new ethical or green initiative of some kind. In response to growing public awareness of climate change, ethical trading issues and increased scrutiny by the media, regulators and campaign groups, business has been mobilised to trumpet its positive role in addressing social and environmental challenges. Corporate responsibility has become a huge global industry, and business leaders, like politicians, seem determined to out-green each other, give something back, and leave a lasting legacy.

The talk

  1. Green Revolution or Green Wash? Cutting through the corporate spin 2009-11-04 · YouTube

Credits and licence

Institution
Gresham College
Speaker
Brendan May
Year
2009
Level
For everyone
Language
English
Subjects
Earth and environment, Business and management
Source
Gresham College
Licence
Educational use (Gresham College's terms), as Gresham College states it. Gresham College's terms
Attribution
Gresham College states: "We positively encourage the use of the Gresham College lecture transcripts, audio and video files for educational purposes. However, we do not allow use of Gresham College materials for commercial, personal or institutional gain."
Who can watch
Gresham College gives no rating. Invisible Network shows it to Tweens profiles and older, judged from what the source says about it. How courses are placed