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Talk

Business communications in the age of spin

Professor Daniel Hodson · Gresham College

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About

How have business communications, internal and external, changed over the years and how will they change in the 21st century? What has been the impact of technology? How important are effective staff communications? Does concern and activity on the external communications front occupy too much of senior management's time and taint the decision making process? In particular, what has been the impact of media comment on management actions? Have shareholders of plcs effectively communicated their objectives and concerns, and how could investor/management dialogue be improved?

The talk

  1. Business communications in the age of spin 2002-01-23 · YouTube

Credits and licence

Institution
Gresham College
Speaker
Professor Daniel Hodson
Year
2002
Level
For everyone
Language
English
Subjects
Business and management, Society and politics
Source
Gresham College
Licence
Educational use (Gresham College's terms), as Gresham College states it. Gresham College's terms
Attribution
Gresham College states: "We positively encourage the use of the Gresham College lecture transcripts, audio and video files for educational purposes. However, we do not allow use of Gresham College materials for commercial, personal or institutional gain."
Who can watch
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