Learn · Gresham College

Talk

Beyond price: Trust me, I’m commercial

Alderman Professor Michael Mainelli · Gresham College

Watch At Gresham College

About

All markets are based on trust. Confidence is everything. Yet investors must take risks, new products and services must be explored, sometimes one needs to trade with strangers. This lecture will explore the role of trust in commerce and power while setting out some early thoughts on the Theory of Influence.

The talk

  1. Beyond price: Trust me, I’m commercial 2009-03-02 · YouTube

Credits and licence

Institution
Gresham College
Speaker
Alderman Professor Michael Mainelli
Year
2009
Level
For everyone
Language
English
Subjects
Business and management, Philosophy
Source
Gresham College
Licence
Educational use (Gresham College's terms), as Gresham College states it. Gresham College's terms
Attribution
Gresham College states: "We positively encourage the use of the Gresham College lecture transcripts, audio and video files for educational purposes. However, we do not allow use of Gresham College materials for commercial, personal or institutional gain."
Who can watch
Gresham College gives no rating. Invisible Network shows it to Teens profiles and older, judged from what the source says about it. How courses are placed