Elements of Political Communication

This book is intended for intermediate readers.

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This style guide is an introductory wikibook for beginners who want to produce political messages in various media formats. It is not a rule book; rather, it is a set of guidelines to facilitate effective political communication. Its purpose is to bridge the gap between two distinct styles to create pragmatic, clear, and useful information to establish a consistent tone, style, and format between all of the messages you or your organization produces.

It is meant as a practical guide for anyone, regardless of political affiliation, and it is organized in such a way that a person new to political communication can learn to create convincing and thought-provoking op-eds, letters to the editor, press releases, social media posts, website content, and spoken messages.

Introduction Background Style Spoken message guidelines Speeches Debates General guidelines Accuracy Audience Fairness Format Importance Sound Succinctness Traditional media guidelines Op-eds and letters to the editor Press releases Digital media guidelines Social media Websites

Appendices References Further reading