Introducing Marketing
by John Burnett
Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.
Description from Open Textbook Library.
- Publisher
- BCcampus
- Year
- 2011
- Subjects
- Business - Marketing
- Licence
- Attribution, as Open Textbook Library states it
- Who can read
- Tweens profiles and older, judged from its title and subjects