Applied Business Analytics for Marketing Decision-Making
by Jose Mendoza
Applied Business Analytics for Marketing Decision-Making is an applied textbook designed to help students use data, analytical methods, and visualization to support marketing and business decisions. Written for graduate students in marketing, integrated marketing, business analytics, and related professional programs, the book assumes limited prior experience with programming or statistics and emphasizes conceptual understanding, practical application, and managerial interpretation.
Description from Open Textbook Library.
- Publisher
- New York University
- Year
- 2026
- Subjects
- Business - Marketing
- Licence
- Attribution, as Open Textbook Library states it
- Who can read
- Tweens profiles and older, judged from its title and subjects