The Marketing Map: Navigating the Principles of Marketing for Tourism, Hospitality, and Services
by Lian Dumouchel
This book serves as your guide to understanding the fundamental principles of marketing, tailored to the dynamic and multifaceted sectors of tourism, hospitality, and services. Designed to bridge theoretical concepts with practical applications, this resource aims to prepare you for success as you navigate your academic path and future career with confidence.
Description from Open Textbook Library.
- Publisher
- Thompson Rivers University
- Year
- 2025
- Subjects
- Business - Marketing
- Licence
- Attribution-NonCommercial-ShareAlike, as Open Textbook Library states it. Non-commercial use only.
- Who can read
- Tweens profiles and older, judged from its title and subjects