Introduction to Marketing – MKTG 3433
by Rebecca Miles - Editor / WCOB Marketing Faculty
This University of Arkansas open textbook is adapted from the Lumen Learning openly licenced course Principles of Marketing. The textbook uses current case studies and engaging, real-world scenarios to help students recognize and analyze marketing in business as well as in everyday life. Curated OER readings, videos, simulations and other learning activities introduce students to the principles of marketing.
Description from Open Textbook Library.
- Publisher
- University of Arkansas
- Year
- 2022
- Subjects
- Business - Management
- Licence
- Attribution, as Open Textbook Library states it
- Who can read
- Tweens profiles and older, judged from its title and subjects