Digital Marketing Strategy
by Pierre-Yann Dolbec
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
Description from Open Textbook Library.
- Publisher
- Concordia University Open Textbooks
- Year
- 2021
- Subjects
- Business - Marketing
- Licence
- Attribution-NonCommercial-ShareAlike, as Open Textbook Library states it. Non-commercial use only.
- Who can read
- Tweens profiles and older, judged from its title and subjects