4.6: Big Data

Information Systems for Business (Revised 1st Edition, 2021) · LibreTexts

0%

Contents

    Text

    Size
    100%
    Theme
    Typeface
    Line length
    Spacing

    From LibreTexts, under CC BY, as the source states it; its equations are written in TeX, which the PDF shows typeset. This page at LibreTexts.

    Big Data refers to capturing large complex data sets that conventional database tools do not have the processing power to analyze. Storing and analyzing that much data is beyond the power of traditional database management tools. Understanding the best tools and techniques to manage and analyze these large data sets is a problem that governments and businesses alike are trying to solve. Big data comes from many different areas such as text, images, audio, and videos. Businesses use this data and refer to it as predictive analytics or user behavior analytics. Companies such as Walmart and Amazon are now collecting big data, to see what searches their customers are looking at. Think of the number of customers and products these two powerhouses have and the amount of data generated.

    This page titled 4.6: Big Data was last modified on Tue, 24 Aug 2021 05:18:21 GMT and is shared under a CC BY license and was authored, remixed, and/or curated by Ly-Huong T. Pham, Tejal Desai-Naik, Laurie Hammond, and Wael Abdeljabbar (ASCCC Open Educational Resources Initiative (OERI)) .