12.6: Until Next Time...

Summary

The goal of this chapter was to provide the reader with a wide variety of landing points - hoping to lead a prospective learner down the right journey. The world of hospitality marketing can seem overwhelming. If you are interested in starting your career within this field, I suggest choosing a few topics you may be interested in and learn skills/tools to lead you down the right path. Remember, everyone's marketing path may look different and unique to yours. Throughout this chapter, we have covered: 

• Basics of marketing 
• Marketing, Technology & Hospitality - how these three concepts work hand-in-hand
• Key operational processes that all Marketing Professionals should have 
• Basic management functions - breaking down different types of marketing 
• Different examples of individuals who have successfully journeyed throughout hospitality marketing 

Networking 

Network, network & network! A great tip that I was given early in my career is to continue my networking journey - which is an evolutionary process throughout one's career. Using tools like LinkedIn and your college or university job board to connect with alumni or like-minded individuals, will guide you in the direction of your dream career. Take a look at my personal LinkedIn for examples on how to structure your own profile. 

Resources

Content Chemistry by Orbit Media 

Thank you to Dr. Jonathan Day, Associate Professor at Purdue University for providing the following resources:  

American Marketing Association (ama.org) 

Trend Insights: https://intelligence.wundermanthompson.com/ / https://www.edelman.com/insights?page=1 / https://www.nielsen.com/us/en/insights/

This is Marketing 2019 by Seth Godin Akimbo - a podcast by Seth Godin 

Marketing Management  by Philip Kotler and Kevin Lane Keller 

Thank you to Andy Crestodina, Co-Founder and Chief Marketing Officer at Orbit Media for providing the following resources: 

For Job Seekers: https://www.orbitmedia.com/blog/marketing-job-descriptions-salaries/

CXL (Provides online courses, “mini-degrees” on large marketing topics related to Analytics and conversion/visitor psychology)

Digital Marketer (A wealth of content on virtually every topic)

Marketing Profs (A PRO membership grants access to a wide variety of courses and webinars)