12: Industry Discipline - Marketing and Social Media

All Are Welcome: An Introduction to the Hospitality Industry · LibreTexts

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    From LibreTexts, under CC BY-NC 4.0, as the source states it; its equations are written in TeX, which the PDF shows typeset. This page at LibreTexts.

    Industry Discipline Marketing and Social Media.jpg

    ​​​​​​This chapter was written by Natalie Jasinski. Chapter thumbnail photo by NordWood Themes on Unsplash. Graphics by Alanna Clunen.

    LEARNING OBJECTIVES

    At the end of this section, students will be able to:

    • Explain the role of marketing within the hospitality industry
    • Summarize the key operational processes and basic management functions of marketing
    • Describe career opportunities within the marketing discipline in the hospitality industry
    • Suggest tactics marketing departments can utilize to be sustainable and positively impact the planet
    • Reflect on strategies marketing departments can implement to positively impact diversity and inclusion within the industry

    This page titled 12: Industry Discipline - Marketing and Social Media was last modified on Wed, 20 Jan 2021 23:50:00 GMT and is shared under a CC BY-NC 4.0 license and was authored, remixed, and/or curated by .