Principles of Managerial Economics

by LibreTexts

Read here Read at LibreTextsPDF

Managerial Economics is a link between two disciplines, which are management and economics. The management discipline focuses on a number of principles that aid the decision-making process of organizations. On the other hand, economics is related to the optimum allocation of limited resources for attaining the set objectives of organizations.

Description from LibreTexts.

Subjects
Social Sciences, Economics
Licence
CC BY-SA 3.0, as LibreTexts states it
Who can read
Teens profiles and older, judged from its title and subjects

Contents

LibreTexts writes equations in TeX, and here they show as TeX; the PDF has them typeset.

  1. Front Matter
  2. InfoPage
  3. TitlePage
  4. InfoPage
  5. Table of Contents
  6. Licensing
  7. 1: Introduction to Managerial Economics
  8. 1.1: Why Managerial Economics is Relevent for Managers
  9. 1.2: Managerial Economics is Applicable to Different Types of Organizations
  10. 1.3: The Focus of This Book
  11. 1.4: How to Read This Book
  12. 2: Key Measures and Relationships
  13. 2.1: Revenue, Cost, and Profit
  14. 2.2: Economic Versus Accounting Measures of Cost and Profit
  15. 2.3: Revenue, Cost, and Profit Functions
  16. 2.4: Breakeven Analysis
  17. 2.5: The Impact of Price Changes
  18. 2.6: Marginal Analysis
  19. 2.7: The Conclusion for Our Students
  20. 2.8: The Shutdown Rule
  21. 2.9: A Final Word on Business Objectives
  22. 3: Demand and Pricing
  23. 3.1: Theory of the Consumer
  24. 3.2: Is the Theory of the Consumer Realistic?
  25. 3.3: Determinants of Demand
  26. 3.4: Modeling Consumer Demand
  27. 3.5: Forecasting Demand
  28. 3.6: Elasticity of Demand
  29. 3.7: Consumption Decisions in the Short Run and the Long Run
  30. 3.8: Price Discrimination
  31. 4: Cost and Production
  32. 4.1: Average Cost Curves
  33. 4.2: Long-Run Average Cost and Scale
  34. 4.3: Economies of Scope and Joint Products
  35. 4.4: Cost Approach Versus Resource Approach to Production Planning
  36. 4.5: Marginal Revenue Product and Derived Demand
  37. 4.6: Marginal Cost of Inputs and Economic Rent
  38. 4.7: Productivity and the Learning Curve
  39. 5: Economics of Organization
  40. 5.1: Reasons to Expand an Enterprise
  41. 5.2: Classifying Business Expansion in Terms of Value Chains
  42. 5.3: Horizontal Integration
  43. 5.4: Vertical Integration
  44. 5.5: Alternatives to Vertical Integration
  45. 5.6: Conglomerates
  46. 5.7: Transaction Costs and Boundaries of the Firm
  47. 5.8: Cost Centers Versus Profit Centers
  48. 5.9: Transfer Pricing
  49. 5.10: Employee Motivation
  50. 5.11: Manager Motivation and Executive Pay
  51. 6: Market Equilibrium and the Perfect Competition Model
  52. 6.1: Assumptions of the Perfect Competition Model
  53. 6.2: Operation of a Perfectly Competitive Market in the Short Run
  54. 6.3: Perfect Competition in the Long Run
  55. 6.4: Firm Supply Curves and Market Supply Curves
  56. 6.5: Market Equilibrium
  57. 6.6: Shifts in Supply and Demand Curves
  58. 6.7: Why Perfect Competition Is Desirable
  59. 6.8: Monopolistic Competition
  60. 6.9: Contestable Market Model
  61. 6.10: Firm Strategies in Highly Competitive Markets
  62. 7: Firm Competition and Market Structure
  63. 7.1: Why Perfect Competition Usually Does Not Happen
  64. 7.2: Monopoly
  65. 7.3: Oligopoly and Cartels
  66. 7.4: Production Decisions in Noncartel Oligopolies
  67. 7.5: Seller Concentration
  68. 7.6: Competing in Tight Oligopolies- Pricing Strategies
  69. 7.7: Competing in Tight Oligopolies - Nonpricing Strategies
  70. 7.8: Buyer Power
  71. 8: Market Regulation
  72. 8.1: Free Market Economies Versus Collectivist Economies
  73. 8.2: Efficiency and Equity
  74. 8.3: Circumstances in Which Market Regulation May Be Desirable
  75. 8.4: Regulation to Offset Market Power of Sellers or Buyers
  76. 8.5: Natural Monopoly
  77. 8.6: Externalities
  78. 8.7: Externality Taxes
  79. 8.8: Regulation of Externalities Through Property Rights
  80. 8.9: High Cost to Initial Entrant and the Risk of Free Rider Producers
  81. 8.10: Public Goods and the Risk of Free Rider Consumers
  82. 8.11: Market Failure Caused by Imperfect Information
  83. 8.12: Limitations of Market Regulation
  84. Back Matter
  85. References
  86. Index
  87. Glossary
  88. Detailed Licensing