Persuasion

by Karla Silva

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Publisher
College of the Sequoias
Subjects
Social Sciences
Licence
CC BY-NC-SA, as LibreTexts states it. Non-commercial use only.
Who can read
Teens profiles and older, judged from its title and subjects

Contents

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  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. Licensing
  6. 1: Introduction to Persuasion
  7. 1.1: What is Persuasion?
  8. 1.2: Theoretical Frameworks for Persuasion
  9. 1.3: Persuasion Research Articles
  10. 2: Changing Beliefs, Attitudes and Behavior
  11. 2.1: Challenging Stasis
  12. 2.2: Beliefs
  13. 2.3: Attitudes
  14. 2.4: Values
  15. 2.5: Value Systems
  16. 2.6: How Are Values Learned?
  17. 2.7: Elaboration Likelihood Model
  18. 2.8: Theory of Planned Behavior
  19. 2.9: Application of the Theory of Planned Behavior
  20. 2.10: Changing Attitude and Stasis
  21. 2.11: Resisting Change
  22. 2.12: Cognitive Dissonance
  23. 2.13: The Focus of this Chapter
  24. 3: Truth vs. "truth"
  25. 3.1: Defining An Argument
  26. 3.2: What is Reality
  27. 3.3: The Critical Thinker’s Approach
  28. 3.4: Plato and Aristotle
  29. 3.5: The Rhetorical Process
  30. 3.6: Truth
  31. 3.7: Validity
  32. 3.8: Truth vs. Validity
  33. 3.9: Differences Between Truth and Validity
  34. 3.10: Critical Thinking Defined
  35. 3.11: Critical Thinking Skills
  36. 3.12: The Focus of This Chapter
  37. 4: Audience Analysis
  38. 4.1: Prelude to Audience Analysis
  39. 4.2: Targeting Strategy
  40. 4.3: Targeting by Using the Needs Theory in Persuasion
  41. 4.4: Why Conduct an Audience Analysis?
  42. 4.5: Three Types of Audience Analysis
  43. 4.6: Conducting an Audience Analysis
  44. 4.7: Using Existing Data About Your Audience
  45. 4.8: Chapter Exercises
  46. 5: Where Arguments conflict
  47. 5.1: Responding to an Argument
  48. 5.2: Skepticism
  49. 5.3: Fight or Flight?
  50. 5.4: Ways to Disagree
  51. 5.5: Two Sides to an Argument
  52. 5.6: Toulmin Approach to Argument
  53. 5.7: Counter Argument Strategies
  54. 5.8: No Absolute Certainties
  55. 5.9: Arguing from the Con-Side
  56. 5.10: Using Toulmin To Develop Con Strategies
  57. 5.11: Creating A Counter Argument
  58. 5.12: Con side Case Alternatives
  59. 5.13: The Focus of This Chapter
  60. 6: Decision Making - Judging an Argument
  61. 6.1: Thinking about Conflict
  62. 6.2: Confirming and Disconfirming Climates
  63. 6.3: There Are No Ties in an Argument
  64. 6.4: Human Nature and Decision-Making
  65. 6.5: Involuntary Decision-Making
  66. 6.6: Voluntary Decision-Making
  67. 6.7: Influences on Voluntary Decision-Making
  68. 6.8: Groupthink
  69. 6.9: Decision Making and Probability
  70. 6.10: Threshold of Decision Making
  71. 6.11: Key Guidelines for Critical Decision Making
  72. 6.12: Our Critical Decision-Making Style
  73. 6.13: Transtheoretical Model
  74. 6.13.1: Transtheoretical Model
  75. 6.13.2: Application of the Transtheoretical Model
  76. 6.14: The Focus of This Chapter
  77. 7: The Foundations of Critical Thinking
  78. 7.1: Just How “Smart” are You
  79. 7.2: Defining Intelligence
  80. 7.3: Measuring Intelligence
  81. 7.4: Emotional Intelligence
  82. 7.5: Knowledge and Literacy
  83. 7.6: Thinking vs. Intelligence
  84. 7.7: Patterns of Thinking
  85. 7.8: Edward de Bono’s Six Hats of Thinking
  86. 7.9: The Critical Thinking Process
  87. 7.10: The Focus of This Chapter
  88. 8: Reasoning
  89. 8.1: Rhetorical Appeals and Devices
  90. 8.2: Rhetorical Analysis
  91. 8.3: Rhetorical Devices
  92. 8.4: The Logic of Our Arguments
  93. 8.5: Overview of Reasoning
  94. 8.6: Types of Reasoning
  95. 8.7: The Building Blocks of an Argument
  96. 8.8: Defining Evidence
  97. 8.9: Using Evidence
  98. 8.10: Checking on the Domain Indicators
  99. 8.11: Fallacies
  100. 8.12: Fear Appeals- The Extended Parallel Process Model
  101. 8.13: Hope Appeals- Persuasive Hope Theory
  102. 8.14: Applications of Persuasive Hope Theory
  103. 8.15: Applications of the Extended Parallel Process Model
  104. 8.16: The Focus of this Chapter
  105. 9: Understanding Networked Information
  106. 9.1: The Fact-Checking Process (Four moves)
  107. 9.2: Keywords
  108. 9.3: Checking Emotions
  109. 9.4: Finding Already-Checked Facts
  110. 9.5: Handy Tricks for Fact-Checkers
  111. 9.6: What If I’m Not Sure About a Source’s Reliability?
  112. 9.7: Sorting News From Opinion
  113. 9.8: Understanding Media and Information Quality in an Age of Artificial Intelligence, Automation, Algorithms and Machine Learning
  114. 9.9: Stupid News Tricks
  115. 9.10: Fake News and Fake Solutions- How Do We Build a Civics of Trust?
  116. 9.11: How Social Media Platforms Intersect With News
  117. 9.12: 3 Ways Facebook and Other Social Media Companies Could Clean Up Their Acts – If They Wanted To
  118. 9.13: Testing of Fake News Sources
  119. 9.14: When Going Upstream Is Hard Work
  120. Back Matter
  121. Index
  122. Glossary
  123. Detailed Licensing
  124. Detailed Licensing