Persuasive Communication

by Talita Pruett

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Publisher
Bakersfield College
Subjects
Social Sciences
Licence
CC BY-NC-SA 4.0, as LibreTexts states it. Non-commercial use only.
Who can read
Teens profiles and older, judged from its title and subjects

Contents

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  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. Licensing
  6. New Page
  7. Chapter 1: Unpacking Persuasion and Ethics
  8. 1.1: Understanding Persuasion
  9. 1.2: Ethical Persuasion
  10. Chapter 2: Classical Rhetoric
  11. 2.1: A Brief History of Communication Studies
  12. 2.2: Rhetorical Appeals
  13. 2.3: Five Canons of Rhetoric
  14. Chapter 3: Persuasive Speaking
  15. 3.1: Types of Persuasive Speeches
  16. 3.2: Crafting Arguments- Understanding the Toulmin Model
  17. 3.3: Using Support to Strengthen Your Persuasive Speech
  18. 3.4: Organizing Persuasive Speeches
  19. Chapter 4: Audience Dynamics
  20. 4.1: Understanding Your Audience's Stance
  21. 4.2: Types of Audience Analysis
  22. 4.3: Conducting and Utilizing Audience Analysis
  23. Chapter 5: Motivational Appeals
  24. 5.1: Understanding Motivational Appeals
  25. 5.2: Emotional Appeals
  26. Chapter 6: Theories of Persuasion
  27. 6.1: Understanding Theoretical Frameworks
  28. 6.2: Persuasion Theories
  29. Chapter 7: Nondiscursive Persuasion
  30. 7.1: Persuasion Beyond Words
  31. 7.2: Leveraging Visual Persuasion- Gestalt Principles
  32. Chapter 8: Persuasive Language
  33. 8.1: Oral versus Written Language
  34. 8.2: Using Language Effectively
  35. 8.3: Six Elements of Language
  36. Chapter 9: The Importance of Listening
  37. 9.1: Listening vs. Hearing
  38. 9.2: Listening Styles
  39. 9.3: Why Listening Is Difficult
  40. 9.4: Stages of Listening
  41. 9.5: Listening Critically
  42. Chapter 10: Speaking Confidently
  43. 10.1: What Is Communication Apprehension?
  44. 10.2: All Anxiety Is Not the Same- Sources of Communication Apprehension
  45. 10.3: Reducing Communication Apprehension
  46. 10.4: Coping with the Unexpected
  47. Chapter 11: Delivering the Speech
  48. 11.1: Four Methods of Delivery
  49. 11.2: Speaking Contexts That Affect Delivery
  50. 11.3: Using Notes Effectively
  51. 11.4: Practicing for Successful Speech Delivery
  52. Chapter 12: Presentation Aids- Design and Usage
  53. 12.1: Functions of Presentation Aids
  54. 12.2: Types of Presentation Aids
  55. 12.3: Media to Use for Presentation Aids
  56. 12.4: Tips for Preparing Presentation Aids
  57. Back Matter
  58. Index
  59. Glossary
  60. Detailed Licensing
  61. Detailed Licensing