3.2: Code of Ethics

Writing for Strategic Communication Industries · LibreTexts

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    3.2: Code of Ethics

    Ethics is a moral code that serves as a compass for individual or societal behavior. Engaging in unethical behavior or messaging can be particularly damaging for business brands. Countless businesses have been involved in scandals and crises stemming from unethical behavior and judgment. Recovering from these instances is difficult, and the effects are sometimes irreversible.

    Most subfields related to the broader strategic industry have what is called a code of ethics or a collection of rules and values that play a foundational role in conduct and the decision-making process. The links below explain the code of ethics for public relations, journalism, and advertising:


    This page titled 3.2: Code of Ethics was last modified on Sat, 20 Feb 2021 07:57:52 GMT and is shared under a CC BY-NC 4.0 license and was authored, remixed, and/or curated by Jasmine Roberts.