11.6: References

Writing for Strategic Communication Industries · LibreTexts

0%

Contents

    Text

    Size
    100%
    Theme
    Typeface
    Line length
    Spacing

    From LibreTexts, under CC BY-NC 4.0, as the source states it; its equations are written in TeX, which the PDF shows typeset. This page at LibreTexts.

    Advertising Educational Foundation. (2016). Advertising career possibilities. Retrieved from: http://www.aef.com/industry/careers/9000

    Altstiel, T. & Grow, J. (2016). Advertising creative: Strategy, copy, and design. Washington, DC: Sage Publications.

    Atkin, C.K. & Rice, R.E. (2012). Theory and principles of public communication campaigns. In R.E. Rice and C.K. Atkin (eds.), Public communication campaigns (pp. 3-19). Thousands Oaks, CA: Sage.

    eMarketer. (2016). US spending on paid media expected to climb 5.1% in 2016. Retrieved from: http://www.emarketer.com/Article/US-...1-2016/1013739

    Felton, G. (2013). Advertising: Concept and copy. New York, NY: W.W. Norton & Company.

    Newspaper Association of America. (2014). Public policy: Advertising. Retrieved from: www.naa.org/Public-Policy/Gov...vertising.aspx

    Perloff, R.M. (2010). The dynamics of persuasion: Communication and attitudes in the 21st century. New York, NY: Routledge.

    Thierer, A. (2012). We all hate advertising, but we can’t live without it. Forbes. Retrieved from: http://www.forbes.com/sites/adamthie.../#3bc70705e1c7

    This page titled 11.6: References was last modified on Sat, 20 Feb 2021 07:57:43 GMT and is shared under a CC BY-NC 4.0 license and was authored, remixed, and/or curated by Jasmine Roberts.