7: Public Relations Industry — Read

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7.1: What is public relations?
Public relations helps to influence an audience’s perceptions by building relationships and shaping public conversations about a client or company. These public conversations often take place through mass media and social media, which is why public relations professionals need to understand how to work with and write effective messages for the media.
7.2: Four Models of Public Relations
Grunig and Hunt (1984) developed four models of public relations that describe the field’s various management and organizational practices. These models serve as guidelines to create programs, strategies, and tactics.
7.3: Why do companies need public relations?
7.4: Public relations versus marketing versus advertising
7.5: General roles in public relations
7.6: References

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