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5.1: Costs and Profit
Opening the book…
Remember, the microeconomic question we are trying to answer is, “How can a firm maximize its profits?”
We have seen that price decisions can impact revenues (session 2A: Elasticity). We also saw how high levels of allocative efficiency (i.e., producing what the customer wants) are needed to achieve success in the marketplace (session 1B: Supply and Demand).
This session will discuss how choices regarding hiring and production can impact costs.
From a business perspective, costs are of great importance. They are important because cost changes affect profits. And profit maximization is a common goal many businesses share.