Media Innovation and Entrepreneurship (Ferrier and Mays)

by Michelle Ferrier and Elizabeth Mays

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This is the first edition of a modular open textbook designed for entrepreneurial journalism, media innovation, and related courses.

Description from LibreTexts.

Subjects
Social Sciences, Communication
Licence
CC BY 4.0, as LibreTexts states it
Who can read
Teens profiles and older, judged from its title and subjects

Contents

LibreTexts writes equations in TeX, and here they show as TeX; the PDF has them typeset.

  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. Licensing
  6. 1: Developing the Entrepreneurial Mindset
  7. 1.1: Developing the Entrepreneurial Mindset
  8. 1.2: Taking Risks and Building Resilience on the Path to Innovation
  9. 1.3: From the Field- QandA With a Young Innovator
  10. 1.4: What’s an Intrapreneur? And How Do I Become One?
  11. 1.5: Looking Ahead
  12. 2: Ideation
  13. 2.1: Ideation
  14. 2.2: Looking Ahead
  15. 3: Customer Discovery
  16. 3.1: Customer Discovery for Content and Tech Startups
  17. 3.2: Looking Ahead
  18. 4: Business Models for Content and Technology Ventures
  19. 4.1: Business Models for Content and Technology Plays
  20. 4.2: From the Field- Refining Our Business Plan Was the Key to Attracting Our First Investor
  21. 4.3: From the Field- Making Student Media Sustainable
  22. 4.4: From the Field- Writing a Business Plan and Budget
  23. 5: Nonprofit Model Development
  24. 5.1: Nonprofit Model Development
  25. 5.2: From the Field- The Knoxville Experiment
  26. 5.3: Exercise- Being a Media Nonprofit
  27. 6: Freelancing as Entrepreneurship and Consulting as Business Models
  28. 6.1: Freelancing as Entrepreneurship and Consulting as Business Models
  29. 6.2: From the Field- How to Get and Keep Gigs as a Freelance Journalist
  30. 6.3: From the Field- How I Ditched the 9 to 5 and Built a Business I Could Live With
  31. 6.4: Looking Ahead
  32. 7: Startup Funding
  33. 7.1: Startup Funding- Introduction
  34. 7.2: Startup Funding- Why Funding
  35. 7.3: Startup Funding- Traditional Venture Funding
  36. 7.4: Startup Funding- Nontraditional Funding Sources
  37. 7.5: Startup Funding- Crowdfunding
  38. 7.6: From the Field- Friends, Family and Fools Funding
  39. 7.7: From the Field- The Journey from Listening to Leader
  40. 7.8: From the Field- Your Kickstarter Campaign is a Story
  41. 7.9: Looking Ahead
  42. 8: Pitching Ideas
  43. 8.1: Pitching Ideas
  44. 8.2: From the Field- The Perfect Pitch
  45. 8.3: Looking Ahead
  46. 9: Marketing Your Venture to Audiences
  47. 9.1: Marketing Your Venture to Audiences
  48. 9.2: Marketing Your Venture- Engagement and Analytics
  49. 9.3: Looking Ahead
  50. 10: Product Management
  51. 10.1: Product Management for Journalists
  52. 10.2: From the Field-Process Engineering Helped Build a Replicable Model for Two Startup News Sites
  53. 11: Entrepreneurship Abroad- Cultural and International Perspectives and Challenges
  54. 11.1: Entrepreneurship Abroad- Cultural and International Perspectives and Challenges
  55. 11.2: From the Field- Technology and Media Entrepreneurship in China
  56. 11.3: From the Field- Addis Insight - A Niche Site for the Ethiopian Diaspora
  57. 11.4: From the Field- A Short History of Silicon Valley
  58. Back Matter
  59. Index
  60. Index
  61. Glossary
  62. Detailed Licensing