Information Strategies for Communicators

by Kathleen A. Hansen and Nora Paul

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The definitive text for the information search and evaluation process as practiced by news and strategic communication message producers. Currently used at the University of Minnesota School of Journalism and Mass Communication; JOUR 3004W/V, Information for Mass Communication.

Description from LibreTexts.

Publisher
University of Minnesota
Subjects
Social Sciences, Communication
Licence
CC BY-NC-SA, as LibreTexts states it. Non-commercial use only.
Who can read
Teens profiles and older, judged from its title and subjects

Contents

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  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. Licensing
  6. 1: Professional Skills of Successful Communicators
  7. 1.1: EQ vs IQ
  8. 1.2: Attributes Employers Desire
  9. 1.3: Team Membership Skills
  10. 1.4: Values for Success
  11. 1.5: Resources
  12. 2: Information Strategy Process and the Needs of Communicators
  13. 2.1: Information for Messages
  14. 2.2: The Information Strategy Process
  15. 2.3: Information Tasks of Communication Professionals
  16. 2.4: News Messages
  17. 2.5: Advertising Messages
  18. 2.6: Public Relations Messages
  19. 2.7: Storytelling and the Information Strategy
  20. 2.8: Resources
  21. 3: Question Analysis- From Assignment to Message
  22. 3.1: Understanding the Gatekeeper Audience
  23. 3.2: Assignment Clarification
  24. 3.3: Message Purpose
  25. 3.4: Resources
  26. 3.5: Time and Space
  27. 3.6: Formats and Channels
  28. 4: Question Analysis- Who's the Audience?
  29. 4.1: Advertising
  30. 4.2: Public Relations
  31. 4.3: Who's the Audience for News?
  32. 4.4: Who's the Audience for Advertising?
  33. 4.5: Types of Audiences
  34. 4.6: Who's the Audience for Public Relations?
  35. 4.7: Gatekeepers
  36. 4.8: Colleagues and Professionals
  37. 4.9: Target Audience
  38. 4.10: Audience Segments- Demographics
  39. 4.11: Audience Segments- Geographics
  40. 4.12: Audience Segments- Psychographics
  41. 4.13: Combining Segment Data
  42. 4.14: News
  43. 4.15: Summary and Resources
  44. 5: Question Analysis- What's the Topic?
  45. 5.1: Types of Observation- Social Listening
  46. 5.2: Narrowing the Focus
  47. 5.3: Conventional Wisdom
  48. 5.4: What's the Angle?
  49. 5.5: News Angle
  50. 5.6: Strategic Communication Angle
  51. 5.7: Key Questions to Answer
  52. 5.8: Idea Generation
  53. 5.9: Observation for Idea Generation
  54. 5.10: Types of Observation- Routine
  55. 5.11: Types of Observation- Participant
  56. 5.12: Types of Observation- Unobtrusive
  57. 5.13: Conclusion and Endnotes
  58. 6: Question Analysis- Who Contributes Information?
  59. 6.1: Types of Libraries- Academic
  60. 6.2: Types of Libraries- Special
  61. 6.3: Types of Libraries- Archives
  62. 6.4: Types of Libraries- Media
  63. 6.5: The Library in the Process
  64. 6.6: Institutional Sources
  65. 6.7: Public Sector Institutions
  66. 6.8: Private Sector Institutions
  67. 6.9: Scholarly Sources
  68. 6.10: Journalistic Sources
  69. 6.11: Informal Sources
  70. 6.12: Disciplines of Knowledge
  71. 6.13: The Library as Contributor
  72. 6.14: Types of Libraries- Public
  73. 7: Question Analysis - What are the Ethical and Legal Considerations?
  74. 7.1: Professional and Organizational Perspective - Public Relations
  75. 7.2: Individual Perspective
  76. 7.3: Legal Considerations - Journalism
  77. 7.4: Legal Considerations - Advertising
  78. 7.5: Legal Considerations - Public Relations
  79. 7.6: Social Responsibility and the Information Strategy
  80. 7.7: Social Responsibility
  81. 7.8: Analyzing Ethical and Legal Considerations – Overview
  82. 7.9: Obligations in News
  83. 7.10: Obligations in Advertising
  84. 7.11: Obligations in Public Relations
  85. 7.12: Levels of Social Responsibility
  86. 7.13: The Societal Perspective
  87. 7.14: Professional and Organizational Perspective - Journalism
  88. 7.15: Professional and Organizational Perspective - Advertising
  89. 7.16: Endnotes and Resources
  90. 8: Research Skill- Searching
  91. 8.1: Searching Fields
  92. 8.2: Contributors of Information and Database Searching
  93. 8.3: Tracking Your Search
  94. 8.4: Getting Started on Your Information Strategy
  95. 8.5: One-step Research Tools
  96. 8.6: Two-step Research Tools
  97. 8.7: Basics of Searching on the Web
  98. 8.8: The Deep Web
  99. 8.9: The "Disappeared" Web
  100. 8.10: Key Words and Subject Headings
  101. 8.11: Search Logic and Boolean Connectors
  102. 8.12: Resources and Endnotes
  103. 8.13: One-step and Two-step Research
  104. 9: Research Skill- Interviewing
  105. 9.1: Purposes of the Interview
  106. 9.2: Human Interest
  107. 9.3: Corroborative
  108. 9.4: Investigative
  109. 9.5: Opinion Seeking
  110. 9.6: Methods- Face-to-Face
  111. 9.7: Methods- Telephone
  112. 9.8: Purposes and Information Gathering
  113. 9.9: Methods- Digital
  114. 9.10: Methods- Focus Group
  115. 9.11: Methods- News Conference
  116. 9.12: Preparing for an Interview
  117. 9.13: Information Contributors as Interviewees
  118. 9.14: Public Sector Contributors
  119. 9.15: Private Sector Contributors
  120. 9.16: Scholarly Contributors
  121. 9.17: Journalist Contributors
  122. 9.18: Informal Contributors
  123. 9.19: Interviewing as a Research Skill
  124. 9.20: Evaluating Interviewees
  125. 9.21: Planning Interviews
  126. 9.22: Interview Questions
  127. 9.23: Contract with the Interviewee
  128. 9.24: Recording the Interview
  129. 9.25: Some Interviewing Cautions
  130. 10: Research Skill- Evaluating Information
  131. 10.1: Thinking Critically about Information
  132. 10.2: Tests of Evidence
  133. 10.3: Evaluating Observations
  134. 10.4: Evaluating Visual Information
  135. 10.5: Evaluating Websites
  136. 10.6: Stop that Rumor
  137. 10.7: Evaluating Information Subsidies
  138. 10.8: Resources
  139. 11: Research Skill- Managing and Synthesizing Information
  140. 11.1: Synthesizing the Information
  141. 11.2: What Have You Found?
  142. 11.3: Finding the Focus
  143. 11.4: Fitting Things Together
  144. 11.5: What Synthesis Helps You Do
  145. 11.6: Examples of Synthesis
  146. 11.7: Plagiarism
  147. 11.8: Resources
  148. 12: Information Resources- Publications
  149. 12.1: Trade Periodicals
  150. 12.2: Grey Areas
  151. 12.3: Publications from Contributors
  152. 12.4: Public-Sector Institutions
  153. 12.5: Private-Sector Institutions
  154. 12.6: Scholarly Sources
  155. 12.7: Journalistic Sources
  156. 12.8: Informal Sources
  157. 12.9: Popular, Scholarly, Trade Periodicals
  158. 12.10: Popular Periodicals (aka "magazines")
  159. 12.11: Scholarly Periodicals (aka "Journals")
  160. 13: Information Resources- Public Records
  161. 13.1: Locating Public Records Information
  162. 13.2: Evaluating Public Record Information
  163. 13.3: Public Records and Information Contributors
  164. 13.4: Nature of Public Record Information
  165. 13.5: Types of Public Records
  166. 13.6: Public Records about Individuals
  167. 13.7: Public Records Laws
  168. 13.8: What You Can Request
  169. 13.9: Open Meetings
  170. 13.10: Privacy and Public Records
  171. 13.11: Court Records and Legal Information
  172. 14: Information Resources- Data and Statistics
  173. 14.1: Data from Scholarly Sources
  174. 14.2: Data from Journalistic Sources
  175. 14.3: Data about Journalistic Audience
  176. 14.4: Data from Informal Sources
  177. 14.5: Numeracy Skills
  178. 14.6: Applied Statistics
  179. 14.7: Using Statistical Data
  180. 14.8: Evaluating Data
  181. 14.9: Endnotes
  182. 14.10: Big Data
  183. 14.11: Public-Sector Institutions' Data
  184. 14.12: Private-Sector Institutions' Data
  185. 14.13: Sources of Audience Data
  186. 14.14: Broadcast Audience Data
  187. 14.15: Media Analysis Data
  188. 14.16: Audience Analytics Data
  189. 14.17: Data from Media Kits
  190. 14.18: Consumer Data from Private-Sector Sources
  191. 15: Information Resources- Polls and Surveys
  192. 15.1: Survey Interview Types
  193. 15.2: Face-to-Face
  194. 15.3: Telephone
  195. 15.4: Self-Administered
  196. 15.5: Interpreting Survey Data
  197. 15.6: Cautions for Careful Communicators
  198. 15.7: Endnotes
  199. 15.8: Surveys and Information Contributors
  200. 15.9: Survey Definition
  201. 15.10: How are Surveys Used?
  202. 15.11: Searching for Survey Data
  203. 15.12: Survey Sample Types- Non-Probability
  204. 15.13: Survey Sample Types- Probability
  205. 15.14: Sample Size
  206. 15.15: Wording of Survey Questions
  207. 15.16: Question Order in Surveys
  208. 16: Message Tasks - Applying What You've Learned
  209. 16.1: Brainstorm Ideas
  210. 16.2: PR- Locate Information from Sources
  211. 16.3: PR- Synthesize the Information
  212. 16.4: New Advertising Pitch Scenario
  213. 16.5: Advertising- Locate Information from Sources
  214. 16.6: Advertising- Synthesize the Information
  215. 16.7: So What and Who Cares?
  216. 16.8: Putting It All Together
  217. 16.9: Freelance Magazine Scenario
  218. 16.10: Journalism- Clarify Message Task
  219. 16.11: Journalism- Identify Audience
  220. 16.12: Brainstorm Ideas
  221. 16.13: Journalism- Locate Information from Sources
  222. 16.14: Crisis Communications Scenario
  223. 16.15: PR- Clarify Message Task
  224. 16.16: PR- Identify Audience
  225. Back Matter
  226. Index
  227. Index
  228. Glossary
  229. Detailed Licensing