Opening the book…
Figure 1.36. Bauhaus fabric samples by Otti Berger. Image attribution: Otti Berger artist QS:P170,Q2037742 Creator:Bauhaus, Book MET DP368775, on Wikimedia Commons,CC0 1.0.
Colour aesthetics explores how certain colours, or combinations of colours, are perceived by humans and how we react to them. What colours do we find attractive or ugly? Why do some colours look pleasing together and others clash? How does colour enhance our surroundings and living spaces?
It’s useful to research and learn about colour aesthetics and selected artists and designers that played a significant role in this field over the last 100 years. This can help you to develop your own creative practice, and your personal approach to working with colour.
This section covers the following topics:
- Colour aesthetics in art and design:
how colour aesthetics influenced the creative practices of some of the key figures in 20th century art and design and its relevance today - Colour grading in photography and film: an introduction to colour grading and correction in photography and film – why it is used and cultural implications of standard colour-tests
- Contemporary colour trends and palettes used in design
Colour aesthetics in art and design
Early Modern Art
Figure 1.37. Wheat field with crows, Vincent van Gogh, 1890. Image attribution: Vincent van Gogh artist QS:P170,Q5582 Google Art Projectでのアーティストの詳細, Vincent van Gogh – Wheatfield with crows – Google Art Project, marked as public domain, on Wikimedia Commons
Goethe, Chevreul and Ostwald (See 1.1 History of colour theories for more details) did not have an ongoing influence on colour theory from a scientific perspective. However, they did have a lasting influence through the works of artists who were concerned with colour aesthetics, psychological colour and subjective colour from the time of the Impressionist movement, through to the Abstract Expressionist and Colour Field painters of the 20th century.
Research and reflection activity:
It’s easy to find resources about early modern artists and their work with colour in art books and online publications.
Here is a small selection of artists from the Impressionist, Expressionist, Fauvist, Orphic Cubist, and Futurist movements who made significant contributions to the development of modern theories of colour in visual art.
Research three of the artists listed here – select artists’ names to open a Google search in a new browser tab, and learn more about them and their work with colour:
- Claude Monet
- George Seurat
- Vincent van Gogh (Figure 1.37)
- Paul Cezanne
- Henri Matisse PDF file" data-quail-id="64">[1]
- Andre Derrain
- Sonia Delaunay
- Robert Delaunay
- Giacomo Balla
- Umberto Boccioni
Do you have a favourite artist from this time?
How does colour play a role in their work?
Does understanding other artists’ creative practices help you to develop your own practice?
The Bauhaus influence
The German Bauhaus school (1919-1933) was an important site for experimentation and exploration of the aesthetics of colour and form, and how colour is subjectively perceived in different contexts. The work done by key designers and artists associated with the Bauhaus school is still influential.
Practitioners listed below all taught colour curricula at the Bauhaus school. They all had their own ideas and theories about colour aesthetics. Select artists’ names to open a Google search in a new browser tab, and learn more about them and their work with colour:
Figure 1.38.Bauhaus cradle by Peter Kelley. Image attribution: Peter Keler artist QS:P170,Q2076225 (Ausführung) Wassily Kandinsky creator QS:P170,Q61064, Bauhauswiege DSC9004, on Wikimedia Commons, CC0 1.0
The traditional primary colours: Red, Yellow and Blue, and the associated secondary and tertiary colours on the traditional colour wheel, formed the colour model used by Johannes Itten, Josef AlbersRMalexanderstreet.com [video.alexanderstreet.com] and others (Figure 1.38) as a basis for the Bauhaus colour curriculum, and for other schools influenced by the Bauhaus.
Albers and Itten both had a keen interest in colour relationships and how colours appear when placed side-by-side.
Color is changing continually: with changing light, with changing shape and placement, and with quantity which denotes either amount (a real extension) or number (recurrence). And just as influential are changes in perception depending on changes of mood, and consequently of receptiveness.[3]
Publications by Albers nd Itten are still referred to in art schools today. You may find copies of these books in art and design school libraries:
Josef Albers, Interaction of Colour, Homage to the Square
Johannes Itten, The Art of Colour
Mid-century Modern: into the colour field
In the mid-20th century, artists associated with Abstract Expressionism, Colour Field painting and Post-painterly Abstraction were working without figurative elements, using colour as the main feature of their paintings. Select artists’ names to open a Google search in a new browser tab, and learn more about them and their work with colour:
- Mark Rothko
- Barnett Newman(Figure 1.39)
- Kenneth Noland
- Clyfford Still
- Helen Frankenthaler
- Frank Stella
These artists, and many others from the modern period, created significant artworks that have influenced creative practitioners of all kinds since that time. In the 21st Century, we continue to research and study these artists’ works because of their impact. Students of art and design can learn much from exploring their use of colour.
Figure 1.39. Who’s Afraid of Red, Yellow and Blue IV (1969/70) by Barnett Newman. Image attribution: Rino Porrovecchio from Palermo, Italy, Barnett Newman at Neue Nationalgalerie (2369586886), on Wikimedia Commons, CC BY-SA 2.0
In Australia, there was a significant shift to abstract and colour field painting in the 1960s. The National Gallery of Victoria held an important and controversial exhibition titled “The Field” in 1968 which coincided with the launch of the new modernist gallery space in St Kilda Road (the current NGV International gallery).
This was a landmark exhibition which showcased the new work of young and emerging local Australian abstract artists. In 2018, this exhibition was re-staged at the NGV International space titled “The Field Revisited”. Read about it here in this ABC News article, and visit the NGV website page to see examples of the abstract artworks and the artists that created them.
Research and reflection activity:
Research two of the artists working with abstraction listed in this section, and see if you can find two more artists from the NGV “The Field” exhibition.
- Do you have a favourite abstract artist?
- How does colour play a role in abstract painting?
- How does understanding these artists’ creative practices help you to develop your own practice?
Note: the artists and designers listed on this page were not the only ones working with colour in new and experimental ways: this is an introduction to selected key figures in art and design. See linked resources and subject guides for more information on this topic.
Further resources:
Ball, V. K. (1965). The Aesthetics of Color: A Review of Fifty Years of Experimentation. The Journal of Aesthetics and Art Criticism, 23(4), 441–452. https://doi.org/10.2307/427666
David Briggs’ website The Dimensions of Colour contains extensive academic and scientific information about colour theory. These two sections are particularly relevant to this page as they discuss modern colour theory:
- 11.2 Traditional and modern colour theory part 1: Modern colour theory
- 11.3 Traditional and modern colour theory part 2: traditional colour theory strikes back!
- also see Matisse's publication Notes d’un peintre, 1908 (English version)(opens as a PDF file
- RMIT students can access this video on Albers: RM, A. (Producer), & Moritz, R. (Director). (2012). Josef Albers - Homage to the Square: Against Deep Blue. [Video/DVD] ArtHaus Musik. Retrieved from https://video.alexanderstreet.com/watch/josef-albers-homage-to-the-square-against-deep-blue
- quote by Josef Albers (Written ca. 1954 and published in numerous catalogues and articles and in various languages)
Colour grading in photography and film
Figure 1.40. Image attribution: Metropolitan Print Company; Copyright 1896 by Raff & Gammon, Edison’s Greatest Marvel-The Vitascope – Restoration, marked as public domain, more details on Wikimedia Commons
Since the beginnings of colour technologies in photography and film in the late 19th Century, attempts have been made to create realistic and accurate colour representation in photography and film.
Colour grading is the manipulation of colour to emphasise or de-saturate certain colours and adjust contrast, shadows and highlights. It is used to enhance the mood, emotion, or visual style of an image or film.
The practices of colour grading and colour correction began with traditional photography and film and continue to this day with digital media production.
For an overview of colour technologies in non-digital photography and film, Barbara Flueckiger’s website Timeline of Historical Film Colors is an extensive resource of over 250 individual film colour processes, from tinting and hand-colouring to contemporary colour film processes.
This page covers a selection of important developments in the production of colour photography and film
Topics:
Technicolor
You may have seen old movies that list Technicolor in their credits, such as The Wizard of Oz (1939, Victor Fleming, Metro-Goldwyn-Mayor) or The Red Shoes (1948, Michael Powell & Emeric Pressburger, The Archers).
Technicolor is a trademarked process for colour motion-picture that dates from 1932. The original process captured three black and white films at once using a very large and cumbersome camera with a light-splitting cube to capture red, green and blue light on each film. It then used a dye process to produce an opposite colour print – the red film becomes a cyan print, the green becomes a magenta print, and the blue becomes a yellow print. When the three colour films were laminated together, they reproduced something close to natural colour.
Watch this video for more details:
How Technicolor changed movies (Phil Edwards, Vox)
Media attribution: How Technicolor changed movies, Phil Edwards, Vox on YouTube
You can learn more about Technicolor from the Eastman online research archive.
The history of colour photographic test cards and racial bias
In the 1950s, cameras and colour film became cheaper and more available for anyone to use. The companies that made photographic film and the printers that produced photographs from the negatives required methods for testing whether the colour was accurate and realistic. At that time, the Kodak company had a monopoly on colour film and photographic printing in the western world.
The method of colour testing for photographic printing used images of people (usually women) on the test cards to ensure skin tone was accurate. This was problematic because Kodak originally only used models with white skin as testing controls. This means that there was bias in the way colour film presented people with darker skin tones.
These test cards were known as “Shirley cards”, because that was the name of the original model used in the Kodak skin tone standard cards.
It wasn’t until the mid-1990s that Kodak developed a multiracial Shirley card, but this was partly because companies that manufactured chocolate and wooden furniture had been complaining for years that photographic prints weren’t showing enough variations in the dark brown tones of their products.
Fuji film became the film of preference for photographing darker skin tones at that time, possibly because their colour processing favoured a different range of skin tones.
Watch this video to learn more:
Colour film was built for white people. Here’s what it did to dark skin.
Media attribution: Color film was built for white people. Here’s what it did to dark skin, Vox on YouTube
It is fair to say that early colour film and printing techniques didn’t have the same range of colour dynamics as we have now, and couldn’t produce the best skin tones across all skin types. However, it is evident that the way chemical processes were developed at the time favoured showing light skin tones more accurately than dark skin tones.
Learn more about this topic from artists Hito Steyerl and Rosa Menkman: Behind White Shadows.
Colour grading film for skin tones
More recently in cinematography, colourists have developed digital colour grading techniques to better represent all skin types without losing quality or stylised colour effect. Some significant examples of using colour grading in moving images to portray dark skin tones include the films Moonlight (2016, Barry Jenkins dir.) and Black Panther (2018, Ryan Coogler dir., Marvel Studios).
Watch the trailer here to see the different colour gradings used in this film:
Moonlight | Official Trailer
Media attribution: Moonlight | Official Trailer HD, A24, on YouTube
Moonlight director Barry Jenkins engaged colourist Alex Bickel, to create a colour grade for the film that increased contrast and colour saturation while preserving detail. The three chapters of the film were designed to look like different film stocks:
- Chapter 1 imitated the Fuji film stock to highlight the cast’s skin tones.
- Chapter 2 imitated the Agfa film stock, which increased the cyan colour.
- Chapter 3 imitated a modified Kodak film stock.O'Falt, C. 2016, "‘Moonlight’ Glow: Creating the Bold Color and Contrast of Barry Jenkins’ Emotional Landscape", IndiWire, 26/10/2016, accessed 10/11/2022">[1]
Colour grading techniques in digital photography and film
You may have already used filters on your own digital media to adjust and enhance the colour of a photograph or video for social media or before you print it. Most image-capturing apps now have a range of colour filters that can immediately change the look of your image in many ways.
This is simple colour grading, and the same principle is applied to professional photography and film – although the processes can be much more technical and customised. Almost all films and TV series have colour grading applied to them. It can be surprising to see the original footage captured in the camera compared to how it looks post-production.
Colour grading in film and video is an art, and colourists are skilled in manipulating colour using a range of digital techniques.
Colour correction is not the same as colour grading. Colour correction involves fixing problems with the original captured imagery, like editing out skin blemishes or matching colour between different scenes in a video, for example. Colour grading is more about the overall colour and visual style of the image or video.
You might have noticed that some movies you watch have a lot of deep blue and green tones, while others might have orange and cyan tones, very black shadows, or very vibrant reds. With colour grading, deliberate choices are made to adjust the hue, saturation, contrast, highlights and shadows of still or moving images to enhance drama or match visual themes.
All image and video editing applications currently used in the digital media industry have colour grading tools. Anyone working with digital photography and film can learn how to use these tools and apply colour grading to their digital media projects.
Activities:
- Make a list of your three favourite films or TV drama series and analyse the colour grading in the video. It is likely that none of your choices are using film or video straight from the camera without any colour grading – unless you are watching a Dogma 95.
- Are the colours similar or different in each of your selected videos?
- Do certain types or genres (Action, Romance, Comedy, Sci-fi, Horror etc.) have the same colour style?
- How does the colour add to your experience of what you are watching?
- How can you improve your own images and videos with deliberate colour grading?
- Explore the filters on your mobile device apps or the colour editing settings in your image or video editing software and experiment with adjusting the colour in your own photos and videos.
You can learn more about colour grading for video by doing these short LinkedIn Learning courses (free for RMIT students with login):
- Creating a short film – 11 – color grading
- Colour grading footage in-After-Effects
- Introduction to video color correction – understanding color theory
- >O'Falt, C. 2016, "‘Moonlight’ Glow: Creating the Bold Color and Contrast of Barry Jenkins’ Emotional Landscape", IndiWire, 26/10/2016, <https://www.indiewire.com/2016/10/moonlight-cinematography-color-barry-jenkins-james-laxton-alex-bickel-1201740402/> accessed 10/11/2022
Colour trends and palettes
A trend is a direction that is developing or changing – as with fashion, which is constantly evolving. Colour trends are how we describe certain colours or colour palettes (selected groups of colours that are used together) that become popular at different times. Knowing about colour trends is useful in design fields like fashion and textile design, interior design, product and packaging design and web design, where new products are continuously emerging.
Commercial colour charts are easy to find for paints and textiles. In design, the Pantone Matching System (PMS) for graphics and print and the Pantone Fashion, Home and Interiors System (FHI) for textiles and pigments have become industry standards for colour selection for a wide range of design and commercial production solutions.
The Pantone Colour Institute has also become known for its colour trend influencing. They select a “colour of the year” each year.
The 2023 Colour of the Year is:
PANTONE
18-1750
Viva Magenta


Table 1.3 Pantone Colour of the Year 2011-2022
Pantone past colours of the year.
Aesthetics of colour palettes
A colour palette is a set of colours that a designer or artist chooses to work with on a project like an image, website, fashion range, product packaging etc.
Choosing the right set of colours can play an important role in how successful your design, artwork or product is and how users respond to it.
As previously discussed in this chapter, colour perception and aesthetic taste are subjective things, but colours do have common links to our emotions and moods. Any artist or designer will have their preferred palettes for working with specific projects. However, if you have a design brief from a client, you may need to create a unique colour palette for your client’s website or product. It can be difficult to know which colours work best together, and if those colours successfully symbolise or represent your client’s business.
Many online tools can recommend currently trending and aesthetically pleasing colour palettes or can help you create your own palettes by using keyword searches. Other online tools allow you to upload images to create a colour palette from the colours used in the image, or use AI to create colour palettes based on machine learning.
Activity:
Here are some online tools that can help you to create your own unique colour palettes for creative projects. Try them!
Colour palette generators
See Chapter 3.5 Colour wheels and relationships for more information on colour palettes and an interactive colour wheel.
Also, see Chapter 3.4 Pigments and dyes for examples of famous artists’ painting palettes.
Test yourself: colour aesthetics
A multiple choice quiz to test your understanding of colour aesthetics
(5 minutes or less)
How did you go?
If you need to learn more about this topic, you can read this section again.
1.4: Colour Aesthetics is shared under a CC BY-NC 4.0 license and was authored, remixed, and/or curated by Lisa Cianci.
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