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4.4: Fact-Checking Images and Memes
Opening the book…
Find Trusted Coverage
Often, claims or stories will come to you in the form of images and memes. How do you know if images have been digitally altered (Photoshopped) or if they are being shared out of context (misrepresented)?
If you want to find trusted coverage of the issue, claim, or photo, you have two options:
You can search the relevant text from the image
You can use “reverse image search”
Reverse Image Search Using Google
On your Computer
Using Chrome as your browser, right-click the image and select “Search Google for image.” Note: On a Mac, use Control-click. On a Chromebook, use Alt-click.
In the example below, we can do a reverse image search on this meme that suggests space lasers were responsible for the California wildfires.
This is a screenshot of a meme claiming that the California wildfires were caused by “powerful lasers.” We can try to check this claim with a reverse image search.
On your Phone
Using Chrome (app), touch and hold the image, then select “Search Google for This Image” Note: You may first have to click a menu option to “Open in Chrome”
Although it is a bit more difficult, you can also conduct a reverse image search on your phone.
The Results
You will get a list of any other websites where the image has been used, including previous fact-checks of the image, and perhaps even a link to the real version of the photo.
In our example, we see that this meme has appeared in many other places, and that it has already been shown to be false by a reputable fact-checking organization.
Our reverse image search results show that factcheck.org has already found this conspiracy theory meme to be false.
The results of this fact-checking led to some of the actual images, in context. In the screenshot below from the Twitter account for SpaceX, we see that the first image from the meme was actually an image of a SpaceX rocket launch, not a laser beam hitting California.
A Tweet from the official Twitter account for SpaceX shows the origin of one of the supposed “laser” images.