Opening the book…
V
Chapter Written by Brendan Smith
Learning Objectives
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Explain how big data has transformed the film industry, particularly in predicting box-office success and targeting marketing campaigns.
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Gain an understanding of the ethical and equity considerations associated with using big data in the film industry, including the potential for data bias and underrepresentation of certain groups.
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Identify the advantages and limitations of using big data in various stages of film production and distribution, from pre-production to post-release analysis.
This page titled 5: The American Motion Picture Industry and Big Data was last modified on Fri, 04 Oct 2024 15:36:48 GMT and is shared under a CC BY-NC-SA 4.0 license and was authored, remixed, and/or curated by J.J. Sylvia IV (Remixing Open Textbooks with an Equity Lens (ROTEL)) .
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