Digital Marketing Strategy
by Pierre-Yann Dolbec
The Internet has transformed how businesses conduct their activities and how consumers go about buying products. This textbook aims to provide a way of conceptualizing how to do marketing online and a strategic framework to do so.
Description from LibreTexts.
- Publisher
- Concordia University
- Subjects
- Business, Marketing
- Licence
- CC BY-NC-SA 4.0, as LibreTexts states it. Non-commercial use only.
- Who can read
- Tweens profiles and older, judged from its title and subjects