Yours

Core Principles of International Marketing

by Babu John-Mariadoss

Read here Read at LibreTextsPDF

This textbook can be used for an introductory level International Marketing course. Although the term ‘International Marketing’ has used throughout the book, the content will pretty much be as applicable if they are read in the context of a ‘Global Marketing’ course. Therefore, the textbook can also be used for an introductory level course in ‘Global Marketing’, and I encourage instructors of the undergraduate ‘Global Marketing’ course to adopt this textbook.

Description from LibreTexts.

Publisher
Texas Tech University
Subjects
Business, Marketing
Licence
CC BY-NC-SA 4.0, as LibreTexts states it. Non-commercial use only.
Who can read
Tweens profiles and older, judged from its title and subjects

Contents

LibreTexts writes equations in TeX, and here they show as TeX; the PDF has them typeset.

  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. Acknowledgements
  6. Licensing
  7. Dedication
  8. Introduction
  9. 1: Introduction to International Marketing
  10. 1.1: Introduction to International Marketing Summary
  11. 1.2: Defining Marketing
  12. 1.3: Defining International Marketing
  13. 1.4: The Motivation for International Marketing
  14. 1.5: Stages in International Marketing
  15. 1.6: Why International Marketing Matters
  16. 1.7: Challenges of Global Marketing
  17. 1.8: What is Globalization
  18. 1.9: The Globalization Debate
  19. 1.10: Standardization and Customization
  20. 2: International Business and Trade
  21. 2.1: International Business and Trade Summary
  22. 2.2: International Trade
  23. 2.3: International Economic Cooperation among Nations
  24. 2.4: Understanding Tariffs
  25. 2.5: Regional Economic Integration
  26. 2.6: The United Nations and the Impact on Trade
  27. 2.7: Trade Controversies
  28. 2.8: Foreign Direct Investment
  29. 3: Social and Cultural Environment
  30. 3.1: Social and Cultural Environment Summary
  31. 3.2: Factors Shaping the Global Marketing Environment
  32. 3.3: The Social and Cultural Environment
  33. 3.4: Importance of Culture on Markets
  34. 3.5: What is Culture
  35. 3.6: Describing Culture
  36. 3.7: Marketing Across Cultures
  37. 4: The Economic and Political Environment
  38. 4.1: The Economic and Political Environment Summary
  39. 4.2: The Economic Environment
  40. 4.3: The Political Environment
  41. 4.4: Political Risk
  42. 4.5: Legal Risk
  43. 5: Economic Development in the World
  44. 5.1: Chapter 5- Economic Development in the World
  45. 5.2: World Economies
  46. 5.3: Classifying World Economies
  47. 5.4: Understanding the Developed World
  48. 5.5: The Developing World
  49. 5.6: Emerging Markets
  50. 6: Global Market Planning
  51. 6.1: Global Market Planning Summary
  52. 6.2: Measuring Market Attractiveness
  53. 6.3: Global Market Opportunity Assessment – PESTEL Analysis
  54. 6.4: Global Market Opportunity Assessment – CAGE Analysis
  55. 6.5: Global Market Opportunity Assessment – Scenario Planning and Analysis
  56. 6.6: Selecting the Countries to Enter
  57. 6.7: Global Market Segmentation
  58. 6.8: Using Demographics to Guide Global Marketing Strategy
  59. 6.9: Target Market Selection
  60. 6.10: Global Positioning
  61. 6.11: Basics of Positioning
  62. 7: Global Market Entry Modes
  63. 7.1: Global Market Entry Modes Summary
  64. 7.2: International Entry Modes
  65. 7.3: 7.02- Exporting
  66. 7.4: Licensing
  67. 7.5: Franchising
  68. 7.6: Contract Manufacturing
  69. 7.7: Joint Ventures
  70. 8: Global Products
  71. 8.1: Global Products Summary
  72. 8.2: Global Product Development
  73. 8.3: Global Products and Services
  74. 8.4: Product Adaptation Decisions
  75. 8.5: Global Innovation
  76. 8.6: Global Innovation at the BOP
  77. 9: Global Branding
  78. 9.1: Global Branding Summary
  79. 9.2: Formulating a Global Brand Strategy
  80. 9.3: Global Branding
  81. 9.4: Global Brand Structures
  82. 9.5: Determinants of Global Brand Structure
  83. 9.6: Managing Key Strategic Brands
  84. 10: Global Channels and Supply Chains
  85. 10.1: Global Channels and Supply Chains Summary
  86. 10.2: Basics of Distribution Channels
  87. 10.3: Global Supply Chains
  88. 10.4: Global Sourcing and Distribution
  89. 10.5: Organizing The Channel
  90. 11: Global Promotions
  91. 11.1: Global Promotions Summary
  92. 11.2: Changes in Promotion
  93. 11.3: Global Communication Platform
  94. 11.4: Global Communication Strategies
  95. 12: Global Pricing
  96. 12.1: Global Pricing Summary
  97. 12.2: Basics of Pricing
  98. 12.3: Introduction to Global Pricing
  99. 12.4: Global Pricing Approaches
  100. 12.5: Currency Fluctuations and Global Pricing
  101. 12.6: Tariffs and Global Pricing
  102. 12.7: Quotas and Dumping
  103. 13: The International Marketing Plan
  104. 13.1: Marketing Plan Basics
  105. 13.2: Writing the International Marketing Plan
  106. Back Matter
  107. Index
  108. Glossary
  109. Detailed Licensing