BMK-2710: Personal Selling - Building Relationships
by Milledge Mosby Jr.
This course covers the basic principles of personal selling as found in the American business system. The student learns the terms, concepts, and frameworks used by practicing professional salespeople to create win-win partnerships between buyer and seller. The student learns the interpersonal skills used in developing relationship strategies.
Description from LibreTexts.
- Publisher
- Prince George's Community College
- Subjects
- Business
- Licence
- LibreTexts's catalogue gives none for this book
- Who can read
- Tweens profiles and older, judged from its title and subjects