Electronic Commerce - The Strategic Perspective

by Richard T. Watson, Pierre Berthon, Leyland F. Pitt, George M. Zinkhan

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This book is written both for practitioners and business students. Managers wishing to understand how electronic commerce is revolutionizing business will find that our comprehensive coverage of essential business issues (e.g., pricing and distribution) answers many of their questions. Advanced business students (junior, seniors, and graduate students) will find that the blend of academic structure and practical examples provides an engaging formula for learning.

Description from LibreTexts.

Subjects
Business
Licence
CC BY, as LibreTexts states it
Who can read
Tweens profiles and older, judged from its title and subjects

Contents

LibreTexts writes equations in TeX, and here they show as TeX; the PDF has them typeset.

  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. About this Book
  6. Preface
  7. Chapters
  8. Front Matter
  9. TitlePage
  10. InfoPage
  11. Table of Contents
  12. Licensing
  13. 1: An Introduction
  14. 2: Electronic commerce technology
  15. 3: Attracting and retaining visitors
  16. 4: Promotion - Integrated Web communications
  17. 5: Promotion and purchase - Measuring effectiveness
  18. 6: Distribution
  19. 7: Service
  20. 8: Pricing
  21. 9: Post-Modernism and the Web - Societal effects
  22. Back Matter
  23. Index
  24. Glossary
  25. Detailed Licensing
  26. Back Matter
  27. Index