Fundamentals of Global Strategy

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Creating a global competitive advantage has become a key strategic issue for many companies, and students need to possess an understanding of the impact of global strategies on a business. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent, and de Kluyver's Fundamentals of Global Strategy can help you illuminate these facts to your students.

Description from LibreTexts.

Publisher
LibreTexts
Subjects
Business
Licence
CC BY-NC-SA 3.0, as LibreTexts states it. Non-commercial use only.
Who can read
Tweens profiles and older, judged from its title and subjects

Contents

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  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. Licensing
  6. 1: Competing in a Global World
  7. 1.1: How Global Are We?
  8. 1.2: Global Competition’s Changing Center of Gravity
  9. 1.3: Globalization Pressures on Companies
  10. 1.4: What Is a Global Corporation?
  11. 1.5: The Persistence of Distance
  12. 1.6: Global Strategy and Risk
  13. 1.7: Points to Remember
  14. 2: The Globalization of Companies and Industries
  15. 2.1: The Five Stages of Going Global
  16. 2.2: Understanding Industry Globalization
  17. 2.3: Porter’s National Diamond
  18. 2.4: Industry Globalization Drivers
  19. 2.5: Globalization and Industry Structure
  20. 2.6: Points to Remember
  21. 3: Generic Strategies for Global Value Creation
  22. 3.1: Ghemawat’s “AAA” Global Strategy Framework
  23. 3.2: Which “A” Strategy Should a Company Use?
  24. 3.3: From A to AA to AAA
  25. 3.4: Pitfalls and Lessons in Applying the AAA Framework
  26. 3.5: Points to Remember
  27. 4: Global Strategy as Business Model Change
  28. 4.1: Chapter Introduction
  29. 4.2: Components of a Business Model
  30. 4.3: Global Strategy as Business Model Change
  31. 4.4: Value Disciplines and Business Models
  32. 4.5: Choosing a Value Discipline or Selecting a Target Market?
  33. 4.6: Market Leadership and Value Disciplines
  34. 4.7: Points to Remember
  35. 5: Target Markets and Modes of Entry
  36. 5.1: Target Market Selection
  37. 5.2: Measuring Market Attractiveness
  38. 5.3: Entry Strategies - Modes of Entry
  39. 5.4: Entry Strategies - Timing
  40. 5.5: Points to Remember
  41. 6: Globalizing the Value Proposition
  42. 6.1: Value Proposition Adaptation Decisions
  43. 6.2: Adaptation or Aggregation - The Value Proposition Globalization Matrix
  44. 6.3: Combining Aggregation and Adaptation - Global Product Platforms
  45. 6.4: Combining Adaptation and Arbitrage - Global Product Development
  46. 6.5: Combining Aggregation, Adaptation, and Arbitrage - Global Innovation
  47. 6.6: Points to Remember
  48. 7: Global Branding
  49. 7.1: Global Branding Versus Global Positioning
  50. 7.2: Global Brand Structures
  51. 7.3: Determinants of Global Brand Structure
  52. 7.4: Formulating a Global Brand Strategy
  53. 7.5: Managing Key Strategic Brands
  54. 7.6: Points to Remember
  55. 8: Globalizing the Value Chain Infrastructure
  56. 8.1: Core Competencies
  57. 8.2: To Outsource or Not to Outsource
  58. 8.3: The Growth in Knowledge-Based Outsourcing
  59. 8.4: Risks Associated With Outsourcing
  60. 8.5: Locating Value-Added Activities
  61. 8.6: Partnering
  62. 8.7: Points to Remember
  63. 9: Global Supply-Chain Management
  64. 9.1: Supply Chains - From Push to Pull
  65. 9.2: Supply-Chain Management
  66. 9.3: Supply-Chain Agility and Resiliency
  67. 9.4: Making Supply Chains Adaptable
  68. 9.5: Creating Supply-Chain Alignment
  69. 9.6: Points to Remember
  70. 10: Globalizing the Management Model
  71. 10.1: Pitfalls in Globalizing a Management Model
  72. 10.2: The Importance of a Global Mind-Set
  73. 10.3: Determinants of a Corporate Global Mind-Set
  74. 10.4: Organization as Strategy
  75. 10.5: Realigning and Restructuring for Global Competitive Advantage
  76. 10.6: Points to Remember
  77. 11: Appendix A - Global Trade - Doctrines and Regulation
  78. 11.1: Appendix Introduction
  79. 11.2: Doctrines
  80. 11.3: Regulation of International Trade
  81. 12: Appendix B - Suggested Cases
  82. 12.1: Cases for Each Chapter
  83. Back Matter
  84. References
  85. Index
  86. Glossary
  87. Detailed Licensing