Small Business Management in the 21st Century

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This text offers a unique perspective and set of capabilities for instructors. The authors designed this book with a “less can be more” approach, and by treating small business management as a practical human activity rather than as an abstract theoretical concept.

Description from LibreTexts.

Publisher
LibreTexts
Subjects
Business, Management
Licence
CC BY-NC-SA 3.0, as LibreTexts states it. Non-commercial use only.
Who can read
Tweens profiles and older, judged from its title and subjects

Contents

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  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Table of Contents
  5. Licensing
  6. 1: Foundations for Small Business
  7. 1.1: Chapter Introduction
  8. 1.2: Small Business in the US Economy
  9. 1.3: Success and Failure in Small Businesses
  10. 1.4: Evolution
  11. 1.5: Ethics
  12. 1.6: The Three Threads
  13. 2: Your Business Idea- The Quest for Value
  14. 2.1: Chapter Introduction
  15. 2.2: Defining the Customer’s Concept of Value
  16. 2.3: Knowing your customers
  17. 2.4: Sources of Business Ideas
  18. 2.5: The Three Threads
  19. 3: Family Businesses
  20. 3.1: Chapter Introduction
  21. 3.2: Family Business - An Overview
  22. 3.3: Family Business Issues
  23. 3.4: Conflict
  24. 3.5: The Three Threads
  25. 4: E-Business and E-Commerce
  26. 4.1: Chapter Introduction
  27. 4.2: E-Business and E-Commerce - The Difference
  28. 4.3: E-Commerce Operations
  29. 4.4: E-Commerce Technology
  30. 4.5: The Three Threads
  31. 5: The Business Plan
  32. 5.1: The Business Plan
  33. 5.2: Developing Your Strategy
  34. 5.3: The Necessity for a Business Plan
  35. 5.4: Building a Plan
  36. 5.5: The Three Threads
  37. 6: Marketing Basics
  38. 6.1: Chapter Introduction
  39. 6.2: What Marketing Is All About
  40. 6.3: The Customer
  41. 6.4: Marketing Research
  42. 6.5: The Three Threads
  43. 7: Marketing Strategy
  44. 7.1: Chapter Introduction
  45. 7.2: The Importance of a Marketing Strategy
  46. 7.3: The Marketing Strategy Process
  47. 7.4: Segmentation and the Target Market
  48. 7.5: Differentiation and Positioning
  49. 7.6: Marketing Strategy and Product
  50. 7.7: Marketing Strategy and Price
  51. 7.8: Marketing Strategy and Place
  52. 7.9: Marketing Strategy and Promotion
  53. 7.10: The Three Threads
  54. 8: The Marketing Plan
  55. 8.1: Chapter Introduction
  56. 8.2: The Need for a Marketing Plan
  57. 8.3: The Marketing Plan
  58. 8.4: The Three Threads
  59. 9: Accounting and Cash Flow
  60. 9.1: Chapter Introduction
  61. 9.2: Understanding the Need for Accounting Systems
  62. 9.3: Financial Accouting Statements
  63. 9.4: Financial Ratio Analysis
  64. 9.5: The Three Threads
  65. 10: Financial Management
  66. 10.1: Chapter Introduction
  67. 10.2: The Importance of Financial Management in Small Business
  68. 10.3: Financial Control
  69. 10.4: Financial Decision Making
  70. 10.5: The Three Threads
  71. 11: Supply Chain Management - You Better Get It Right
  72. 11.1: Chapter Introduction
  73. 11.2: The Supply Chain and a Firm's Role in It
  74. 11.3: Firm's Role in the Supply Chain
  75. 11.4: The Benefits and the Risks of Participating in a Supply Chain
  76. 11.5: The Three Threads
  77. 12: People and Organization
  78. 12.1: Chapter Introduction
  79. 12.2: Principles of Management and Organization
  80. 12.3: Organizational Design
  81. 12.4: Legal Forms of Organization for the Small Business
  82. 12.5: People
  83. 12.6: The Three Threads
  84. 13: The Search for Efficiency and Effectiveness
  85. 13.1: Chapter Introduction
  86. 13.2: Personal Efficiency and Effectiveness
  87. 13.3: Creativity
  88. 13.4: Organizational Efficiency
  89. 13.5: Going Lean
  90. 13.6: Personnel Efficiency
  91. 13.7: The Three Threads
  92. 14: Icebergs and Escapes
  93. 14.1: Chapter Introduction
  94. 14.2: Icebergs
  95. 14.3: Disaster Assistance
  96. 14.4: Getting Out of the Business
  97. 14.5: Exit Strategies
  98. 15: Going Global - Yes or No?
  99. 15.1: Chapter Introduction
  100. 15.2: US Small Business in the Global Environment
  101. 15.3: What You Should Know Before Going Global
  102. 15.4: Key Management Decisions and Considerations
  103. 15.5: The Three Threads
  104. 16: Appendix - A Sample Business Plan
  105. 16.1: Executive Summary
  106. Back Matter
  107. Index
  108. Detailed Licensing