Growth and Competitive Strategy in Three Circles

by Anonymous

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Through good economic times and bad, marketing remains the pivotal function in any business. Determining and satisfying the needs of customers through products that have value and accessibility and whose features are clearly communicated is the general purpose of any business. It is also a fundamental definition of marketing. This text introduces students to the marketing strategies and tools that practitioners use to market their products.

Description from LibreTexts.

Publisher
LibreTexts
Subjects
Business
Licence
CC BY-NC-SA 3.0, as LibreTexts states it. Non-commercial use only.
Who can read
Tweens profiles and older, judged from its title and subjects

Contents

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  1. Front Matter
  2. TitlePage
  3. InfoPage
  4. Preface
  5. Table of Contents
  6. Licensing
  7. 1: The Challenges of Growth
  8. 1.1: Introduction
  9. 1.2: Three Fundamentals
  10. 1.3: Thinking Integratively About Customer Value, Competitive Position, and Capabilities
  11. 1.4: Chapter Summary and Looking Ahead
  12. 2: Introduction to Three-Circle Analysis
  13. 2.1: Introduction
  14. 2.2: The Outside View
  15. 2.3: The Inside View
  16. 2.4: Growth Strategies
  17. 2.5: Chapter Summary
  18. 3: Defining the Context
  19. 3.1: Chapter Introduction
  20. 3.2: Defining the Context- Overview
  21. 3.3: Chapter Summary- A Matter of Choice
  22. 3.4: Appendix- The Economics of Market Segmentation
  23. 4: The Meaning of Value
  24. 4.1: Introduction to the Meaning of Value
  25. 4.2: Customer Value Basics
  26. 4.3: Identifying and Analyzing Customer Value
  27. 4.4: Chapter Summary
  28. 5: Sorting Value
  29. 5.1: Introduction- The Value of "Sorting"
  30. 5.2: The 3-Circle Model- Seven Categories of Value
  31. 5.3: Overall Positioning Strategy
  32. 5.4: Chapter Summary- Not All Value Is Created Equal
  33. 6: Growth Strategy
  34. 6.1: Introduction
  35. 6.2: Value and Positioning
  36. 6.3: Growth Implications for Value Categories
  37. 6.4: Overall Positioning- First, Take a Hard, Honest Look at Your Area A
  38. 6.5: Exploring Five Growth Imperatives
  39. 6.6: Chapter Summary
  40. 7: Implementation- An Inside View of the Organization
  41. 7.1: Chapter Introduction
  42. 7.2: Looking Inside the 3 Circles for the Building Blocks of Product Attributes and Service
  43. 7.3: Growth From Resources, Capabilities, and Assets Inside the Company
  44. 7.4: Chapter Summary
  45. 8: Dynamic Aspects of Markets
  46. 8.1: Chapter Introduction
  47. 8.2: Johnson and Johnson Stent- The Perfect Market-Dynamics Storm
  48. 8.3: Market Dynamics in 3 Circles
  49. 8.4: Anticipating Market Dynamics
  50. 8.5: Chapter Summary
  51. 9: Summary- Growth Strategy in 10 Steps
  52. 9.1: Chapter Summary
  53. 9.2: Chapter Introduction
  54. 9.3: Step 1- Defining Context
  55. 9.4: Step 2- Customer Analysis
  56. 9.5: Step 3- Sorting Value
  57. 9.6: Step 4- Deep Diving
  58. 9.7: Step 5- Preliminary Growth Strategy Ideas
  59. 9.8: Steps 6,7,and 8- Exploring Capabilities, Resources, and Assets to Align Behind Growth Strategy Ideas
  60. 9.9: Step 9- Dynamics
  61. 9.10: Step 10- Vetted Growth Strategy
  62. Back Matter
  63. Refrences
  64. Index
  65. Glossary
  66. Detailed Licensing