ENTR 356: Bootstrap Marketing for Entrepreneurs

by Sacramento City College

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This course is designed to introduce students to the unique challenges of marketing in start-up organizations and to provide tips and techniques for launching and promoting a new business. Students learn about the evolving practice of marketing and the potential for entrepreneurial thinking. A key component of this course is the development of a complete marketing plan for a new business venture.

Description from LibreTexts.

Publisher
Sacramento City College
Subjects
Business
Licence
LibreTexts's catalogue gives none for this book
Who can read
Tweens profiles and older, judged from its title and subjects