It pays to advertise

"It Pays to Advertise: A farcical fact in three acts" by Megrue and Hackett is a farce first presented in 1914. When an idle rich son announces his engagement, his disapproving father threatens disinheritance. The young man responds by launching a rival soap company to compete against his father's empire, armed only with borrowed money and a publicity agent's ambitious schemes. As advertising creates unexpected demand for a product that doesn't yet exist, debts mount and deceptions multiply, leading to surprising revelations about who's manipulating whom in this battle between father and son.

Summary written by Project Gutenberg, by machine.