# IAA Conference Partners & Sponsors LIVE | September 9, 2025

Free with YouTube's ads, posted by IAA MOBILITY.

**Chapters/Timestamps:** 00:00:00 - Introduction / Video Start 00:06:48 - Answering the call for disruption: Automotive customer service transformation in the age of AI 00:40:38 - Scaling AI in corporates: From strategy to execution at Porsche 01:08:05 - From brainstorm to breakthrough: How GenAI supports patentability analysis 03:11:24 - IBM and Scuderia Ferrari HP: AI-powered app for global Formula 1 fan experience 03:39:17 - Revving up SDV Transformation through open collaboration 04:12:44 - Collaborative innovation: how we solve tomorrow's challenges today 04:54:30 - Goodbye Free-trade! Hello Deal-Maker Economy 06:07:05 - Automotive specific LLM - way forward to more souveranity? Lessons learned building an Defense specific LLM 06:39:24 - China meets Europe: Mutual OEM & Tier 1 perspectives

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▶▶ The IAA MOBILITY 2025 will take place from September 9 to 14, 2025 in Munich to show you that it is all about mobility!

AI-made: Made with AI, as its maker says. Its own title or description says “genai”.

- What it is: Recorded live
- Length: 8 h 11 min
- Shown live: Tue 9 Sep 2025, 07:49 UTC
- Rights holder: [IAA MOBILITY](https://www.iaa.de/) (its site links the channel: https://www.iaa-mobility.com/de)
- Channel: [IAA MOBILITY](https://www.youtube.com/channel/UChGybnBWCu8U2LI-76nTjUA)
- Plays: Wherever YouTube plays: its rights holder sets no limit
- Who can watch here: Adult profiles and older (no rating is recorded on YouTube, so adults only)
- Made for kids: No, as YouTube designates it
- On YouTube: [Watch on YouTube](https://www.youtube.com/watch?v=xoZLDXZR00E)

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