# Live: CIIE special – China's evolving role in the global market

Free with YouTube's ads, posted by CGTN.

As consumer demand and imports continue to expand, the Chinese market is becoming more than a sales destination – it is also a hub for business growth and innovation. During the 9th China International Import Expo (CIIE), CGTN's Vivienne Nunis talks with Manish Jain, regional general manager of IKEA China, and Krister Zackari, executive vice president at Fazer Group. They discuss the opportunities China offers global brands, how the market is shaping business strategies and supply chains, and the value of the CIIE for both returning exhibitors and first-time participants. #CIIE2026

- What it is: Recorded live
- Length: 48 min
- Shown live: Thu 5 Nov 2026, 05:59 UTC
- Rights holder: [CGTN](https://www.cgtn.com) (its site links the channel: https://www.cgtn.com/)
- Channel: [CGTN](https://www.youtube.com/channel/UCgrNz-aDmcr2uuto8_DL2jg)
- Plays: Wherever YouTube plays: its rights holder sets no limit
- Who can watch here: Adult profiles and older (no rating is recorded on YouTube, so adults only)
- Made for kids: No, as YouTube designates it
- On YouTube: [Watch on YouTube](https://www.youtube.com/watch?v=wGIx0Lyt-kA)

It plays in YouTube's embedded player on its page here, loaded only when Play is pressed; YouTube's Terms of Service (https://www.youtube.com/t/terms) and Google's Privacy Policy (https://policies.google.com/privacy) apply to it.