# Kalshi Co-Founder & COO on Future of Prediction Markets

Free with YouTube's ads, posted by Schwab Network.

Luana Lopes Lara, co-founder and COO of @kalshi_markets, recounts the journey of building the prediction market platform and the challenges of bringing a new financial market category into the mainstream. She explains why prediction markets can offer a unique window into real-time probabilities, assesses the growing appeal among investors and traders and forecasts what the next era of prediction markets could look like.

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#kalshi #polymarket #predictionmarkets #sportsgambling #sports #regulation #ai #investing #podcast #economy #finance #marketnews #stock #stockmarket #trading #live #schwabnetwork

- What it is: Recorded live
- Length: 43 min
- Shown live: Mon 9 Nov 2026, 22:00 UTC
- Rights holder: [Charles Schwab Media Productions Company](https://schwabnetwork.com/) (its site links the channel: https://schwabnetwork.com/)
- Channel: [Schwab Network](https://www.youtube.com/channel/UCqoSrYgusd8ZddtMoWhjHYA)
- Plays: Wherever YouTube plays: its rights holder sets no limit
- Who can watch here: Adult profiles and older (no rating is recorded on YouTube, so adults only)
- Made for kids: No, as YouTube designates it
- On YouTube: [Watch on YouTube](https://www.youtube.com/watch?v=ZW18j-a-TuY)

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