# VideoVortex #3 6.Vera Tollman

How does one address these banally profound issues of everyday life? It seems to me approporiate to use the medium of television, which in its most familiar form is one of the primary conduits of ideology – through both its ostensive subject matter and its overtly commercial messages“ wrote American artist Martha Rosler in 1977 about the conceptual bias of video art. (Martha Rosler: To argue for a video of representaiton. To argue for a video against the mythology of everyday life, published in Illuminating Video, 1990) The artistic videos in the screening programme Always on your minds are dealing with the visual and textual qualities of amateur YouTube videos, mostly recorded in everyday enviornments. The programme is looking at the characteristics of YouTube as a successor to television, as well as showing contemporary video artists appliance of the medium video and the questioning of the speaker's position, knowing about the 1960s and 70s video works by artists like Richard Serra or Vito Acconci. So first-person-narrative as a representational strategy appears in the artistic videos as well as in their references, be it mass culture like YouTube or conceptual video art, and appears as a mode of both subjective confessions and artistic discourse, while naturalism is taken to be narrative's central feature. Bernd Krauss parodies the naturalism of documentary, live TV and other familiar formats. Martha Rosler stated in the same text as cited above that „in choosing…

- Kind: Talk
- Year: 2010
- Runtime: 1 h 5 min
- By: Instituut voor Netwerk Cultuur
- Genres: History
- Archive: [Open Images (Netherlands Institute for Sound and Vision)](https://www.openbeelden.nl/media/47351)
- Licence or status: [CC BY-NC-SA 3.0](https://creativecommons.org/licenses/by-nc-sa/3.0/nl/) (as the archive states it)
- Credit: Instituut voor Netwerk Cultuur
- Who can watch: Tweens profiles and older (the archive gives no rating; placed by Invisible Network from its collection and subjects)

[Watch now](https://invisiblenetwork.ai/watch/archive/openbeelden/47351?play=1)